The Sony Walkman was on 1 introduced July 1979 in Japan and asked at the time an open revolutionary However, the start was rather slow. The media ignored the device and the first month were almost 3,000 units sold. But Sony’s advertising strategy, which took a young audience in the eye and appealed to young pop stars went on. In August, 30,000 players sold in the early 1980s, he became the must-have. Overall, in 30 years, 200 million units over the counter.

The fact that we rumschleppen music player with us, we owe first and the walkman. However, iPod, iTunes and various other players obliterated the memory of it. The devices have something in common – even the iPod was at first largely ignored, to then develop into a blockbuster.

Actually, the Walkman is now already a few years dead, mainly because of the Discman. And because Sony slept through the signs of the time and did not manage to carry the Walkman concept in the new millennium. MiniDisc player without MP3, no desktop software for easy operation – no surprise that other players the Walkman and its descendants could alienate customers. The fact that the cassette Walkman now at 9 Birthday of the iPod will be discontinued, as only fit too well in the picture.