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Digital Marketing In Emea

BlackSabbath — Wed, 26 May 2010 14:29:40 +0000

The Omniture Online Analytics benchmark is 2010, an overview of the current status in terms of digital marketing in EMEA, and provides statistics on the use of new channels and ways to measure ROI and conversion rates: Accordingly, half of the respondents with their current web analytics solution is not in a position to to measure their marketing ROI.

The results also provide information on industry best practices – Advertisers can learn from their colleagues and make changes to improve their marketing efficiency.

“The survey showed that a significant number of advertisers to measure the ROI considers important, but currently no solution available to measure this critical size,” says Stefan Berger, Country Manager DACH, Omniture Business Unit at Adobe. “What matters is how far the solution can measure to increase sales and to implement how easy it is and whether collected metrics can be converted into more usable data.”

The survey results show that advertisers have a better measurement of ROI and conversion good chances to increase their marketing effectiveness. 81% of respondents in the EMEA region and hold the measurement of ROI from online marketing activities as important. Currently, less than a third of them able to do so. In addition, 89% of respondents consider the conversion rate as an important index, but can they measure only 65% effective.

The survey results show that social media, mobile devices and video are used too little and that enhance advertisers reach, customer participation and sales, can by investing in these new channels and measure them effectively. Only 10% of respondents said they use all three new channels into their marketing mix:

Social Media

64% of respondents use social media in their advertising, but only 20% of them are with their ability to measure social media really pleased.
In addition, all 37% of companies using social media to measure does not have a mechanism for the conversion of social media.

Mobile Applications

The majority of respondents (79%) use mobile applications not currently in their advertising campaigns, and only 21% are with their ability to measure mobile marketing really pleased.
Of the 21% who use mobile phones, 80% are measured in a position to determine whether their site is called from a mobile device, but only 32% can measure the conversion rates for their mobile offerings.

Videos

40% currently use online video in their marketing activities, but only 17% of them are with their ability to measure online video truly satisfied.
54% of those who use online video, keep the conversion rate after playing the videos on the main index, but 73% are not able to measure.
use 44% of the respondents, online videos, have any mechanism to measure how many times the videos played.

www.omniture.com / en

Sharethis Impressive Features!

BlackSabbath — Fri, 05 Mar 2010 14:54:11 +0000

Web users, like their content, Social Media sites with your friends / followers to / the social environment, they can easily share, web site or blog for owners of an enhanced share button in the tool / plug-in the ShareThis * , Has added new features with new capabilities gained through the use of the greatly extended looks .

Among the most noteworthy of these new features as ShareThis Stream (ShareThis Flow) feature of the web world public opinion, which the most prominent features of the size of the Social Media / concepts with departures from developed and;

ShareThis performed with shares, can be followed in real time,
Built according to topics and sources, Trend sharing lists,
Can be searched on shares,
We can see ourselves and our friends share / we can follow,
Sharing what channels (Facebook, Twitter, e-mail, etc..) Can be seen over observance,

As happened in the realm of web, which will allow us to follow, a page / tool offers web users.

Other new features are added ShareThis’in;

Facebook, Twitter, Google and Yahoo! accounts can log in with,
Counter-sharing button,
Share widget / tool offers advice to share with your movement,

Social Media sites with the integration and analysis / measurement tools such as the development of the new studies indicating ShareThis has successfully executed the next period of interest and follow, Social Media tools are among.

Smart eye Google!

uAmerica — Mon, 15 Feb 2010 09:33:39 +0000

Google new Social Media tool Google Buzz Google measurement According to the day since Tuesday has become available (2 days), 9 million the number of posts and comments Even history .

All shipments are made from mobile phones in the world; 200 per minute found shipment.

Achieve remarkable figures of Google Buzz’ın this at the beginning of the most important reason, Google, Google offered as a service rather than separate Buzz’ı, available as a plug-in to GMail.

Users to come to him, rather than waiting millions of GMail’s own cursor goes to Google Buzz, also, to visit every day millions of Gmail’s day, many times they click in the Inbox (Inbox) to the bottom of the link was established.

In another corner was established Buzz’ın per Google and Google as the default profile tab Buzz display .

This is similar measurements impressed Google, in the light of recycling received from users (Google Buzz us, we develop together with the discourse), Google Buzz’a to add new features begun .

1 – Follow-up lists to anyone / no one will show setting.

2 – People to prevent.

3 – open to all users without content also be displayed.

Google Buzz’ın help documents here .

Abbreviated your own URL address with bit.ly Pro Use!

uAmerica — Sun, 14 Feb 2010 14:59:48 +0000

URL shortening service Addresses bit.ly ; For use as a previously closed beta offered shortened URL and web publishers and bloggers themselves so that they can use the address that bit.ly Pro service, open beta is available as announced .

free (free version) and advanced / enterprise (enterprise edition) versions found bit.ly Pro with free version, your own shortened URL you can use (daily use of 10,000), various measurement and analysis of panel data can benefit from management and the users of your site URL for your abbreviated with your Twitter or Facebook to share so that they can make bit.ly Button can use.

Homepage here can reach bit.ly Pro service, here more interest by filling out the form with information sign up.Servis resources section you can learn from the links.