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The new software in the company applies for existing data – such as changes in the business, the buying behavior of customers or varying market – in the calculations with one. Thus, a dealer to find out, for example, which customer information it should send a new product. With the help of the software he has the opportunity to their demographics, their buying patterns and evaluate their reactions to earlier deals to determine the appropriate target audience for the campaign.

So far, SPSS, an IBM Company to two industry-specific solutions: the adaptation of insurance companies makes it possible to identify unjustified claims. The second special solution to customer inquiries via telephone, Internet, a consultant in business or e-mail will be handled individually. An important private individual, for example, calls to the customer’s bank to complain. Based on the information that are stored to him, the software can predict whether the caller might change to a competing provider. At the same time an individual offer is created, the service staff of the customer can come forward during the conversation.

IBM continues to simplify SPSS Decision Management cooperation between companies and expert analysts. The idea: to create a shared platform with the software company’s own models, which reflect particular business scenarios. Experts can then edit it there and either confirm or improve where appropriate.

In the future, SPSS, an IBM company to offer industry-specific versions of the Decision Management Software. These can then adjust the respective companies with little effort on your own needs. Possible applications include risk management in the financial sector or the estimation of production losses in the manufacturing sector.

www.spss.com