Mobile Apps are currently on everyone’s lips. As mobile applications by users in Ă-sterreich be used and what they scha ¤ tzen or missing, shows a recent study by Market and Opinion Research portal checkboxx commissioned by Nokia.
The online survey on mobile Internet and mobile applications has been technically affine in February 2010 and conducted among 600 non affine panelists. “We take a look to this study, the use of mobile Internet and applications in Austria and magazines show the needs, preferences and open questions, the user,” said Martin Hannes Giesswein, head of Nokia Services and Retail Alps & South East Europe. And adds: “The results of this study also provide interesting insights into the company, which users in mobile apps appreciate and miss.”
Approximately one third (32%) of people questioned by mobile phone or smartphone to the Internet and 27% have some experience with mobile apps. Men are mobile is currently active, 38% use the Internet and is already 35% Apps. Among the women surveyed who are 20%, the mobile access to the Internet and met 12%, and mobile applications.
Navigation (55%) and “practical” helpers (48%) lead the ranking, such as calendar of the most popular mobile applications on the App-users. On average, the surveyed domestic users who are familiar with the small programs that install 9.6 apps on their mobile phones. 39% of the App-users have already paid applications downloaded. Reasons for not using apps are not interested (35%), mobile phones do not support the apps (30%) and unclear cost (26%).
Apps from domestic companies are required
27% of respondents already use mobile applications. The bulk of this comes directly from the App manufacturers (41%) and Transport Association Eastern Region (VOR) or Facebook. The surveyed App Users also access to the offerings of its highly mobile operator (29%) and the Ovi Store (28%). The already installed on the mobile phone provides access to the selection of each critical App Store (44%). In addition, the assured quality of the applications (33%) of surveyed users in the decision for an App Store important.
Tips and recommendations from friends (43%) and App stores (42%) are the main source of information for new applications. One in four (27%) App Installer learns about journals or magazines, what’s new family of applications.
Desired are mainly applications in the field of transport persons (23%) and schedule information. From the media industry (16%) would like the survey respondents little helpers, such as TV programs. Also on applications of management (15%), commerce and banking (10%) are happy to respondents.
Small displays and cost control is crucial
The main reasons why the internet on mobile is not yet used, are too small mobile phone displays (37%) and the uncertainty about costs (36%). Almost one in three currently sees no need yet for themselves, while not satisfied with one in five mobile phone, the technical requirements. Those who go into the mobile Internet to evaluate improved zoom options to better read website text to (90%), larger displays (86%) and touch screen devices (81%) as helpful.
Three out of four mobile Internet users is also important to control costs. They have their own data packets, or those in their mobile tariff is already included. Every second (53%) There is a volume of 1 GB of data, a data packet by more than 5 GB of use 7%. Only 5% do not deal with the issue. You do not know whether it is included in its tariff a data packet.
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